MY DESIGN JOURNEY
Mercy Flight Central is a "Care in the Air" service that uses helicopters for search and rescue operations. Their prior logo was all type and gave no information about the company, so my goal was to re-invent their branding while keeping their mission and values in mind. Part of the brand I focused on is that this company saves lives and wanted to create a professional look that would be appropriate while also being visually interesting. In my planning phase, I struggled to find the fine line between being too playful with my graphics and being too bland. My solution landed me using simple shapes to convey wings to represent the “care in the air” brand. I also prioritized healthcare symbols to ensure that everyone will know that quality healthcare is on the way whether the logo is in the air or on the ground.
TOOLS USED
Illustrator
Photoshop
Sketches and mind map
Different Illustrator iterations
Business Cards
Mockups
Take away card
