MISSION
Though donating blood can be scary at first, it is extremely safe and can save countless lives by just lending 20 minutes of your time and a small amount of blood. I want people to know that instead of feeling like they don't have the resources to donate, blood drives are an amazing way to contribute to a greater cause. My goal is to create a design solution that encourages people to go out and help save lives without scaring them away at the thought of blood.
TOOLS USED
Illustrator
Research
Final Design Solution
MY ART BOARDS + PROCESS
REFLECTION
My goal in my design was to encourage people to donate blood and to get rid of some fears that come along with it. With this in mind, I intentionally used nice and warm colors and avoided symbolism that was too “bloody”. Initially, in my design, I struggled with finding a way to relay my message so with some feedback I decided to fully go into the hero theme of my infographic and make a sort of step-by-step tutorial on how to be a hero. After I found my concrete theme, I created various graphics surrounding my theme keeping them friendly, clear, and clean.
